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Professional Development Courses

For 60 years, The Walt Disney Company has perfected the art of making people happy. And when it comes to understanding how we perfected that customer experience? Well, we think we offer you the most amazing classroom in the world. With courses offered by Disney Institute, you'll discover ways to positively impact your organization and the customers you serve as you're immersed in leadership, culture, innovation and beyond.

To help navigate the continuously changing landscape of today's environment, we take context-neutral business truths that transcend industry and geography and tie them directly to where Disney has learned to be intentional.

In a way only Disney Institute can provide, our "living laboratory" integrates your in-class exploration of Disney methodology with firsthand observation of how our business operates. These timely and relevant opportunities bring our approach to life and inspire practical application back in your own environment.

These experiences are offered in both one-day and multi-day durations. If you are looking for an inspirational introduction into the Disney approach within a specific subject area, our one-day courses are designed for you. If you are looking for a more comprehensive and holistic immersion that can help you begin to make actionable adaptations within your organization, our multi-day courses are the ideal experience.

Explore our course topics below and see how we can help you transform the way you think about your customer experience, no matter your business.


Disney's Approach to Leadership Excellence

Leadership is not defined by your title – it is defined by your actions. The way you lead tells a story about your values and creates an example for others to follow. Successful leaders establish, operationalize and sustain the values and vision by which their organizations thrive.


Disney’s Approach to Selection, Training & Engagement

There are thousands of job classifications at Disney, but there will always be one common goal: exceptional Guest experiences. How do we reach this goal? We hire a workforce that consistently demonstrates desired customer-focused behaviors through extraordinary attention to detail in our hiring and training processes.


Disney's Approach to Quality Service

No matter your industry we believe that exceptional service is achievable for every organization because exceptional service is based on systems and processes that you control. At Disney, everyone strives to exceed customer expectations every day because our processes are designed to meet this goal.


Disney's Approach to Brand Loyalty

For nearly a century, Disney has been building customer relationships that last while producing strong business results. This course identifies how The Walt Disney Company cultivates a powerful connection with customers by making a credible brand promise and then delivering on that promise over and over again.


Disney's Approach to Creativity & Innovation

The key to business innovation is the ongoing inclusion of creativity through purposeful organizational processes. Disney understands that engaging and encouraging the imaginative power of employees creates a lasting competitive advantage and maximizes the rich resources every organization already has – your people!


Disney's Approach to Business Excellence

There are five powerful lessons in business, lessons carefully developed by the Disney organization in its never-ending pursuit of excellence. These universal pillars of a successful organization—leadership, culture, customer experience, brand loyalty, and creativity/innovation—are the keys to business excellence.

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Accredited by:

  • International Association for Continuing Education and Training (IACET)

  • American College of Healthcare Executives (ACHE)

  • National Association of State Boards of Accountancy (NASBA)
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