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For 60 years, The Walt Disney Company has perfected the art of making people happy. And when it comes to understanding how we perfected that customer experience? Well, we think we offer you the most amazing classroom in the world. With courses offered by Disney Institute, you'll discover ways to positively impact your organization and the customers you serve as you're immersed in leadership, culture, innovation and beyond.
Leadership is not defined by your title – it is defined by your actions. The way you lead tells a story about your values and creates an example for others to follow. Successful leaders establish, operationalize and sustain the values and vision by which their organizations thrive.
There are thousands of job classifications at Disney, but there will always be one common goal: exceptional Guest experiences. How do we reach this goal? We hire a workforce that consistently demonstrates desired customer-focused behaviors through extraordinary attention to detail in our hiring and training processes.
No matter your industry we believe that exceptional service is achievable for every organization because exceptional service is based on systems and processes that you control. At Disney, everyone strives to exceed customer expectations every day because our processes are designed to meet this goal.
For nearly a century, Disney has been building customer relationships that last while producing strong business results. This course identifies how The Walt Disney Company cultivates a powerful connection with customers by making a credible brand promise and then delivering on that promise over and over again.
The key to business innovation is the ongoing inclusion of creativity through purposeful organizational processes. Disney understands that engaging and encouraging the imaginative power of employees creates a lasting competitive advantage and maximizes the rich resources every organization already has – your people!
There are five powerful lessons in business, lessons carefully developed by the Disney organization in its never-ending pursuit of excellence. These universal pillars of a successful organization—leadership, culture, customer experience, brand loyalty, and creativity/innovation—are the keys to business excellence.
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