Talking Point: The Disney Institute Blog

Customer Loyalty ‘Top 10’: Our Best Tips For Building Brand Attachment

April 21, 2015 by Bruce Jones, Senior Programming Director, Disney Institute

Did you know…it’s six to seven times more expensive to acquire a new customer than to keep an existing one! That’s according to the U.S. White House Office of Consumer Affairs. In fact, the presence of a long-term, regularly purchasing customer base can contribute to a company’s potential growth and profitability in three important ways: by reducing costs, by maintaining or increasing revenues and by creating a unique and sustainable competitive advantage.

April is International Customer Loyalty Month, which means it’s a great time for you to review and, if needed, make adjustments to your approach for building true customer loyalty—that is to create a deep attachment between your brand and your customers. 

For some organizations, repeat customers are the single measure of loyalty. However, even though customers may engage in repeated business with a brand, true brand loyalty is something entirely different and far more meaningful. At Disney Institute, we believe that true loyalty is the presence of deep attachment to the brand, not simply the presence of repeated purchase behavior.

In past Talking Point posts, we have explored this concept of driving true customer loyalty in depth. To re-energize your efforts to drive true brand attachment in your organization, take a look at some of our most popular customer loyalty posts:


What is one thing your organization can focus on now to drive true brand loyalty?

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Disney Institute is ready to help you apply strategic rigor to your customer experience efforts - call us at 321.939.4600 or complete our Contact Form

Posted in Business Excellence | Tagged Customer Loyalty, Brand Loyalty, Brand Attachment, Customer Retention, Marketing, Bruce Jones

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