Talking Point: The Disney Institute Blog

Make Employee Engagement a Strategic Priority by Focusing on These 4 Things

February 17, 2015 by Bruce Jones, Senior Programming Director, Disney Institute

According to a recent HR Magazine article, What’s In Store For HR In 2015, employee engagement and retention will be the number one “front-burner” issue this year for most HR professionals and organizations. And, with Millennials projected to make up 75 percent of the total global workforce by 2020, companies must start thinking now about how they engage and retain employees, because workforce expectations are already shifting.

At Disney Institute, we believe that by intentionally overmanaging – or paying extraordinary attention to – certain critical human resources processes, an organization can create and sustain a workplace culture comprised of highly engaged employees.

Based on our experience, here are the four interconnected processes that - when intentionally designed and nurtured – can help to create a “culture by design:” 

  • Employee Selection: Hiring people who are “right-fit” for the culture is crucial to the long-term success of an organization. In addition to testing for skills, hiring processes should include behavior-based questions, whereby individuals who display behaviors that match the desired culture are more likely to be engaged, translating to a happy and productive workforce. 
  • Training: Of course, simply attracting and hiring right-fit talent is not sufficient; it’s essential to operationalize training across the organization, starting with an orientation process that infuses organizational values and purpose, and continuing with on-going development to optimize talent and enable career growth. 
  • Communication: Organizations often underestimate the importance of communication in the workplace, yet communication continues to be one of the single most important determinants of employee engagement and organizational effectiveness. At Disney Institute, we encourage our clients and course attendees to redefine intentional communication as a two-way process, and to make active listening integral to their cultural model.
  • Care: We often get asked, “How can I increase productivity?” At Disney Institute, we challenge leaders to reframe the question to: “How can I demonstrate genuine care for my employees?” The reason: Genuinely caring for people, beyond standard benefits and incentive programs, creates a real sense of community, which leads to a positive and highly productive work environment. 

How will your organization foster greater employee engagement and retention beginning in 2015?

Or, for more insight on employee engagement and retention, check out these previous posts: 

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Disney Institute uses business insights and time-tested examples from Disney parks and resorts worldwide to provide relevant illustrations and engaging stories that help you deliver the type of long-term results your organization is capable of delivering. Ultimately, Disney Institute can help you operationalize and sustain business results through leadership, culture, service and more. Explore our solutions for a team or an organizational initiative by visiting Our Approach page. To learn more about options available for an individual, please explore our Scheduled Courses.

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Posted in Employee Engagement | Tagged Employee Engagement, Engagement, Employee Retention, Retention, Turnover, Culture, Workplace Culture, Company Culture, Bruce Jones

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