January 20, 2014 by Jeff James, Vice President & General Manager, Disney Institute
“I have a dream” remain four of the most recognized and powerful words to this day. Why has this phrase stood out for so many years?
The key word is “dream.” Martin Luther King, Jr. did not have an agenda. He did not open his speech with a schedule, a fiscal plan, a strategy. Instead, he had a vision and shared this with over 250,000 civil rights supporters from the steps of the Lincoln Memorial. This vision spread across America and fueled one of the greatest changes in the nation’s history.
So just how important is a vision to your organization? As this example illustrates, a vision is essential to your organization’s success. As a description of where you want your organization to be in the long-term, a vision generates enthusiasm for the future. Of course a plan is important, but it cannot be created without a larger goal based on your values.
And creating a vision for your organization is not enough. You must communicate it with passion and conviction to get your employees on board. Your enthusiasm and genuine belief in your mission statement will become contagious when you passionately convey your vision. Just as Martin Luther King, Jr. motivated millions of Americans to push towards a brighter future with his captivating passion, you can help your organization grow and become aligned on your vision and values.
What is your organization’s vision? How do you share your passion?