Talking Point: The Disney Institute Blog

A Disney Approach to Corporate Culture (Pt. 1)

March 12, 2013 by Bruce Jones, Senior Programming Director, Disney Institute

The creation of an organization’s core values must be closely tied to the mission and vision of the organization.  These values are the foundation from which employee behaviors and actions stem; they establish culture, and identifying them should be a team effort.

At Disney, we take into account the values already at work in the organization, the values that will be required to support the new culture, and those that will be required to meet the service needs of our Guests. Here are three tips for culture-building the Disney way:

1. Keep it simple. Everyone must feel comfortable with the culture. Leave room for individuality and personality.
2. Make it global. Everyone at the site, including management, must buy in.
3. Make it measurable. Create specific guidelines, and make them a part of the performance assessment process.

Check back Thursday for three more Disney tips for culture-building. Share your best culture-building tips for the community in the comments below.

Disney Institute is ready to help you apply strategic rigor to your customer experience efforts - call us at 321.939.4600 or complete our Contact Form

Posted in Business Excellence | Tagged Corporate Culture, Culture Change, Workplace Diversity, Leadership Skills, Employee Engagement Ideas, Business Excellence, Bruce Jones

Get In Touch

Phone: 321.939.4600
(M-F 9:00 am – 5:30 pm ET)

Email: You can also reach us through our Contact Form.
(No solicitors)