Talking Point: The Disney Institute Blog

Leading a Creative and Innovative Culture

February 05, 2013 by Jeff James, Vice President & General Manager, Disney Institute

At Disney, the organizational creativity model is comprised of four elements that demonstrate how an effective culture of creativity and innovation can be created. What we would consider the final component of this model is the role of the leader.

It is important to note that this component is not "leadership"; at Disney, Cast Members at all levels are expected to act as leaders, regardless of their level within the organization.

As a leader of a creative and innovative culture, consider your relationships with the following:

  • Structural Systems: How are you helping to take an idea at its inception point and move it forward through the structural systems?
  • Commitment: What can you do to help yourself and others remain committed to the organizations identity?
  • Inspiration: How are you inspiring others to contribute to a collaborate culture of idea sharing?


Share your approach to creative leadership, or any of the questions above, in the comments below.

Looking for more? Dont forget to join @DisneyInstitute on Twitter tomorrow, February 6, at noon ET for a DThink Chat on Disneys Approach to Creativity & Innovation. Submit questions you would like to see featured during the chat in the comments below.

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Posted in Business Excellence | Tagged Creativity and Innovation, Leadership Skills, Collaboration, Collaborative Culture

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