Talking Point: The Disney Institute Blog

Communicating Your Message Effectively

January 03, 2013 by Bruce Jones, Senior Programming Director, Disney Institute

Organizations of all sizes have messages to communicate to their teams, and that’s not always a simple task. In a dynamic work environment, ensuring that each employee is informed requires a little planning.

At a company as large as Disney, this planning is especially important. Two words define our approach to communicating internally: channels and repetition.

Channels: It’s important that channels are selected based on the group you are communicating to. We would not necessarily use the same channels to communicate a message to our front-line Cast Members that we would use to distribute a company-wide message, and vice versa. Using several different channels, such as e-mail, bulletin boards, and voicemails help ensure our second strategy is accomplished.

Repetition: Similar to the marketing “rule of seven,” the more your message is reiterated, the more likely your audience is to receive and retain it.

What are your best practices for workplace communication? Let us know in the comments below.

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Posted in Employee Engagement | Tagged Good Communication, Messaging, Engagement, Communication for Business

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