Talking Point: The Disney Institute Blog

Chat Brand Loyalty with Jeff Williford

December 04, 2012 by Stacey DiNuzzo, Public Relations Manager, Disney Institute

Jeff Williford has held positions in every aspect of The Walt Disney Company since becoming a Cast Member 13 years ago as a part of the opening team at DisneyQuest, an indoor interactive theme park. From Operations, to Guest Relations, to Entertainment; Jeff has observed applications of brand loyalty throughout the company.

“As a Disney Cast Member I am a Brand Ambassador. We represent the brand in everything we do."

As a Disney Institute facilitator, Jeff has delivered programs, including Disney’s Approach to Brand Loyalty, around the world. From Cape Town, South Africa to New Delhi, India, across the United States and to groups of 1,000+ people, Jeff has provided organizations with time-tested best practices for strengthening brand loyalty based on the business insights of The Walt Disney Company.

Jeff believes in the value of brand loyalty, regardless of industry, because of its ability to create an emotional bond with the customer and, in turn, that customer’s willingness to recommend the brand to others.

Would you like to learn more about brand loyalty from Jeff?

Join us on Twitter tomorrow, Wednesday, December 5 at noon EST for an opportunity to ask questions and share your experiences around the topic of brand loyalty. Submit your questions in the comments below, on Twitter @DisneyInstitute or on Facebook.

Disney Institute is ready to help you apply strategic rigor to your customer experience efforts - call us at 321.939.4600 or complete our Contact Form

Posted in Brand Loyalty | Tagged Brand Loyalty, Jeff Williford, Twitter Chats, Logo, Marketing, Brand, Brands, Branding | 2 Comments

2 Responses to Chat Brand Loyalty with Jeff Williford

  • Tony says:

    on December 04, 2012

    Looking forward to hearing more about bolstering that brand loyalty and inspiring the team to be those amazing ambassadors.

  • David says:

    on December 05, 2012

    Great #DThink chat today, Jeff! Our customers not only buy into our products but they buy into us as well.

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