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Talking Point: The Disney Institute Blog

The Power of Story

November 29, 2012 by Bruce Jones, Senior Programming Director, Disney Institute

Beginning with Walt Disney himself, Disney leaders have used storytelling to perpetuate the Company’s culture. Disney leaders recognize that stories create an emotional connection that allows them pass on the Company’s traditions, history and values.

In fact, much of what Disney Cast Members know of their leaders, both past and present, is conveyed through stories because they are interesting and memorable. Recognizing this “power of story” is the Disney difference in leadership.

In applying the “power of story,” Disney leaders recognize that the people they lead are doing the same thing an audience does with a character in a story: observing their behavior. The actions of a leader tell the story about what he or she values.

What behaviors do you seek to perpetuate within your organization? What is the story you tell to do so?


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Posted in Leadership Excellence | Tagged Leadership, Leadership Excellence, Story | 0 Comments


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