Talking Point: The Disney Institute Blog

The Magic of Creating Memories

November 08, 2012 by Bruce Jones, Senior Programming Director, Disney Institute

Walt Disney World, oft referred to as “the happiest place on earth,” seeks to create lasting memories for each and every Guest. These memories start with our Cast Members and the culture of care that Disney seeks to create.

So how do you make sure 65,000+ Cast Members feel that culture of care and continue making magic for Guests? The answer is, in part, with a carefully planned physical environment and a system that recognizes and rewards Cast Members.

The Physical Environment: At Disney, a functional workplace supports Cast Member safety and increases efficiency. We believe that Cast Members deserve a workplace that is clean and pleasant in appearance, offers quiet lounge areas as well as recreational facilities.

Recognition and Rewards: Recognizing hard work and dedication is a priority at Disney, where company Ambassadors are often on hand to celebrate accomplishments with Cast Members. These ceremonies recognize service milestones, going above and beyond and any number of other outstanding achievements performed each and every day. Even smaller accomplishments are recognized within their respective area using display boards or praising in public at team meetings.

How do you demonstrate care for your employees? Leave your tips and experiences in the comments below!

Disney Institute is ready to help you apply strategic rigor to your customer experience efforts - call us at 321.939.4600 or complete our Contact Form

Posted in Employee Engagement | Tagged Selection, Training & Engagement, Care, Culture, Quality Service

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