Talking Point: The Disney Institute Blog

Striving for Creativity

October 23, 2012 by Bruce Jones, Senior Programming Director, Disney Institute

It is somewhat common to hear that an organization is seeking to lead their industry in growth or revenue, but how often do those organizations seek to become a creative leader?

At Disney, creativity is defined as the collective expression, analysis and implementation of new ideas within an organization. It would be easy to assume that an organization must have a flashy or cutting-edge product to be perceived as "creative," yet every business has the potential to be creative. Creativity is the process by which an organization cam break through the status quo on a path towards achieving continuous innovation.

So how is this creativity born? Start simple. Keep some crayons on your desk. Work with others in an unfamiliar setting. Eat something different. Breaking routine is a great way to spark your creative energy.

Have you brought a sense of creativity to something unsuspected? When are you most creative? Tell us about it in the comments below!

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Posted in Business Excellence | Tagged Creativity & Innovation

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