It’s no secret that Apple has been dominating the news this Fall—from the release of the iPhone 5 to patent infringement wars with Samsung. The latest firestorm for the technology giant has been the letdown of their new Maps app, meant to replace Google Maps, which was previously available on all iOS devices.??
Launched on Sept. 21, the Maps app was quickly put to the test by eager early upgraders, only to be let down by the application, which many criticize as has having an “unfinished feel.”??
A rare flub for Apple, the misstep did not go unnoticed by CEO Tim Cook, who released a statement just one week later:
"While we are improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app. Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard."??
The tech world may write this off as a disappointment, but for the quality service industry, we call it a response win.??
What is your take? Reply with your thoughts on how Apple handled this issue. What would you have done differently?