Talking Point: The Disney Institute Blog

The Cultural Divide

September 20, 2012 by Bruce Jones, Senior Programming Director, Disney Institute

A culture is idealistically a force that drives and unites people with a common focus. PeopleMatter has released an infographic citing the factors ranked as having the biggest impact on company culture.

Not surprisingly, employees recognized "regular, candid communication" as their most impactful contributor to culture. In comparison, executives chose financial performance as a major indicator of an organizations culture.

At Disney, communication is built in to all culture related processes. We take that communication a step further by soliciting feedback and ideas from our team, which instills a sense of ownership and expands the creative pool from which we can pull. While this is just a single step in the process, we believe that in the long term a culture of creativity will drive financial results.

Tell us - what has been the most impactful factor in your companys culture? What does your company do well or not so well?

Disney Institute is ready to help you apply strategic rigor to your customer experience efforts - call us at 321.939.4600 or complete our Contact Form

Posted in Employee Engagement | Tagged Selection, Training & Engagement, Culture, Communication | 2 Comments

2 Responses to The Cultural Divide

  • Gina says:

    on September 20, 2012

    An interesting correlary from Gallup's Strengths-Based Leadership: "People follow leaders for very specific reasons. When we asked thousands of followers, they were able to describe exactly what they need from a leader with remarkable clarity: trust, compassion, stability, and hope." Amazing that it all boils down to such basic emotional/social needs.

  • Misti says:

    on September 28, 2012

    Having a vision that both inspiring/exciting & makes us stretch, along w clearly defined values - this aids greatly in our decision-making process. Misti Burmeister, best-selling author and CEO, Inspirion

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