The Cultural Divide
September 20, 2012 by Bruce Jones, Senior Programming Director, Disney Institute
A culture is idealistically a force that drives and unites people with a common focus. PeopleMatter has released an infographic citing the factors ranked as having the biggest impact on company culture.
Not surprisingly, employees recognized "regular, candid communication" as their most impactful contributor to culture. In comparison, executives chose financial performance as a major indicator of an organizations culture.
At Disney, communication is built in to all culture related processes. We take that communication a step further by soliciting feedback and ideas from our team, which instills a sense of ownership and expands the creative pool from which we can pull. While this is just a single step in the process, we believe that in the long term a culture of creativity will drive financial results.
Tell us - what has been the most impactful factor in your companys culture? What does your company do well or not so well?
Disney Institute is ready to help you apply strategic rigor to your customer experience efforts - call us at 321.939.4600 or complete our
Posted in Employee Engagement
Tagged Selection, Training & Engagement, Culture, Communication