August 09, 2012 by Jeff James, Vice President & General Manager, Disney Institute
Scott Moorehead is the CEO at The Cellular Connection, the largest Verizon premium retailer in the United States. Like any good CEO, he was searching for the right words to put into a motivational communication to his team. Stuck staring at a blank document on his computer screen, Scott realized that perhaps he should not be searching for the words to tell his employees, but instead, asking his employees to tell him what he should do.
The first step of a two-step process was underway. He posed the question as such: “Today you’re the CEO. What would you do to make the company better?” The result was the ability for employees to express their emotions without the fear of offending anyone.
He soon found out that many employees wanted to restore the family feeling the “mom and pop” startup had in its earlier stages. This leads into the final step, “get rid of what makes them unhappy.” The family atmosphere was a value Scott wanted to remain at the core of his company, so he made that restoration his top priority, even over growing the business.
If you’re not willing to listen, there’s not much point to embracing this process. Taking the time to listen to feedback, provide a yes or a no answer and most importantly, explain why, will show appreciation for the voice you have given your company.
See the full story at: http://business.time.com/2012/07/24/best-way-to-make-employees-better-at-their-jobs/