Talking Point: The Disney Institute Blog

Maintaining Organization Health and a Competitive Edge

June 19, 2012 by Stephen O'Neil, Marketing Associate, Disney Institute

The importance of organizational health is often lost on companies afflicted with a bias, suggesting that they are they are “above” the task, looking for a quicker fix or are otherwise unable to quantify how an improvement in organizational health will impact the bottom line.

As Patrick Lencioni, best-selling author and President of The Table Group notes, it is almost impossible to create and maintain a competitive advantage based on knowledge alone. With the speed that information travels and the ease with which knowledge can be captured, copied and transferred, companies are forced to look elsewhere to increase their competitive advantage. Here are four disciplines Patrick suggests are essential to building a healthy organization and maintaining a competitive edge:

1. Build a cohesive leadership team: Be vulnerable. Great leaders use vulnerability to create trust with their employees.
2. Create clarity: Answer the questions: Why do we exist? How do we behave? What makes us unique?
3. Over communicate: Dissect the best channels to spread your messages to your audience and repeat those messages. Ensure your structure reinforces your message: Your processes should support the clarity you seek to create.

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