Talking Point: The Disney Institute Blog

Business Lessons from The Avengers

June 26, 2012 by Stephen O'Neil, Marketing Associate, Disney Institute

Disney and Marvel recently partnered to create one of the highest grossing summer blockbusters of all time, The Avengers. But how can a seemingly rudimentary comic book series turned blockbuster apply to your business? Here are three lessons you can take away from The Avengers success:

Reward your true fans: The comic book reading genre is a special subset of the population, but that didn’t prevent writers from injecting insider references throughout a movie intended for a mass audience. The moral? Do not lose sight of your most loyal customers as you seek out ways to attract new ones.

Think big picture: The Avengers was not an idea created subsequent to the release of four distinct superhero movies, but rather, a deliberate collaboration of what Marvel viewed as its most relatable characters. Marvel waited five years to interject each of these characters into one super movie, and it paid off. As a company, are you able to step back and see the bigger picture? Are you willing to exercise the kind of patience required to deliver the best you have to offer?

Take Risks. Believe in someone unlikely: With experience directing on the small screen for Buffy: The Vampire Slayer and other cult-classic TV and sci-fi shows, Joss Whedon was quite a risk, especially for a five year movie project. But his ability to capture the intricate details of the characters and their stories won over fans and critics alike. Keep in mind that everyone has to start somewhere. When was the last time you took a risk on someone?

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Posted in Business Excellence | Tagged The Avengers, Business Lessons, Business Excellence

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