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Talking Point: The Disney Institute Blog

Encouraging and Motivating Leaders

April 19, 2012 by Jeff James, Vice President & General Manager, Disney Institute

We encourage all Cast Members to be leaders in their area. We believe that a leader is someone who makes an impact regardless of his or her title. To implement change, you must reward and recognize individuals when they do something right.  

Most commonly, we use “Great Service Fanatic” cards. These are given by Cast Members to fellow Cast Members when they see each other doing something well and going above and beyond to deliver outstanding service.

Upon receiving one of these cards, a Cast Member must have it signed by his/her manager so he/she is aware of the praise. This small action of recognition helps to build leaders and encourage existing ones.   

How would you define a leader?
How do you encourage and recognize demonstrations of leadership?  


Disney Institute is ready to help you apply strategic rigor to your customer experience efforts - call us at 321.939.4600 or complete our Contact Form




Posted in Leadership Excellence | Tagged Leadership Skills, Leadership Team, Effective Management, Employee Engagement Ideas, Employee Recognition, Motivating Employees, Customer Experience Improvement


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