Talking Point: The Disney Institute Blog

"Yes, and......"

March 01, 2012 by Jeff James, Vice President & General Manager, Disney Institute

Saying no can stop a brilliant idea dead in its tracks. Thats why at Disney, we like to use the phrase “Yes, and…..” to build on an idea. This tells the originator that you hear and acknowledge them, and that you have more to add. We also discourage the use of statements such as: “That will never work.” They can hinder creativity.    What does your company do to keep the creative juices flowing?  

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