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Talking Point: The Disney Institute Blog

Rope Drop

March 20, 2012 by Jeff James, Vice President & General Manager, Disney Institute

At our World of Disney store in Downtown Disney, memorable moments are created every day when the store opens. Right before the opening, Cast Members and Guests gather near the front of the store to prepare for the daily “rope drop.” Cast Members clap and cheer in anticipation of the store’s opening while highlighting specific guests in the crowd to announce the official daily opening of World of Disney. This simple ceremony creates a daily connection between Cast Members and Guests.   The point, memorable moments don’t have to cost a fortune, or any money at all. By building excitement around “ordinary events” you will create memorable moments for your Guests and further the connection with your brand.  

Disney Institute is ready to help you apply strategic rigor to your customer experience efforts - call us at 321.939.4600 or complete our Contact Form




Posted in Business Excellence | Tagged World of Disney, Cast Members, Guests, Rope Drop, Downtown Disney


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