Talking Point: The Disney Institute Blog

High Quality Connections: Pin Trading

February 14, 2012 by Jeff James, Vice President & General Manager, Disney Institute

In October 1999, as part of the Millennium Celebration, Disney Pin Trading was introduced at the Walt Disney World Resort. Originally the program was designed to last only a year, but guests expressed overwhelming interest in this part of the celebration and so pin trading still exists today.    

What makes pin trading so popular? Besides the collectability factor of the pins themselves, pin trading offers our guests a unique chance to interact with Disney cast members. For the guest it can be that moment of finding the last pin to complete their collection. For the cast member, it’s knowing they helped a little princess find a pin of her most beloved character.  

What high-quality connections can you form with your employees and customers?    

Disney Institute is ready to help you apply strategic rigor to your customer experience efforts - call us at 321.939.4600 or complete our Contact Form

Posted in Quality Service | Tagged Pin Trading, Walt Disney World Resort, Quality Service, Customer Experience, Service, Engagement | 1 Comments

1 Responses to High Quality Connections: Pin Trading

  • Chris says:

    on February 15, 2012

    I am not a pin trader but I am a annual pass holder go couple time each month. But I have seen the relationship that develop because of pin trading with the cast and visitors. If only more companies treated their customer like Disney does and just look at the way Disney defines customers they don't call them customers, clients, or even prospects they call them guests. We should all treat our customers as guests. What do you do when someone visits your home? Many people offer them something to drink and or maybe a snack. We can all learn from this. Respectfully, Chris Brown

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