Talking Point: The Disney Institute Blog

Training for success

January 03, 2012 by Stacey DiNuzzo, Public Relations Manager, Disney Institute

Disney trains every cast member in the same way, no matter what job, and goes to great lengths to ensure that cast members understand the company’s heritage and purpose. This helps them feel connected to the company, and to their jobs.

Everyone’s first day begins in Disney Traditions, where the new vice president of sales may be sitting next to a housekeeper or a transportation host.  Regardless of the job classification, whether full-time, part-time, or seasonal, everyone goes through this same orientation process.  Our facilitators for Disney Traditions are not professional trainers, but role model cast members selected through a rigorous auditioning process for a one-year program, delivering a couple of times per month as part of a rotating team. 

Having these operations people serve as communicators of company culture adds tremendous realism to what it is like to work for Disney.

What does your company do to train employees not just on the job, but on the company culture?

Disney Institute is ready to help you apply strategic rigor to your customer experience efforts - call us at 321.939.4600 or complete our Contact Form

Posted in Employee Engagement | Tagged Disney Institute, People Management

Get In Touch

Phone: 321.939.4600
(M-F 9:00 am – 5:30 pm ET)

Email: You can also reach us through our Contact Form.
(No solicitors)