Talking Point: The Disney Institute Blog

Be Our Guest...Again

December 22, 2011 by Jeff James, Vice President & General Manager, Disney Institute

To celebrate Disney Institute’s 25th anniversary, we recently released an updated edition of our bestseller Be Our Guest: Perfecting the Art of Customer Service. Our latest edition reveals even more secrets behind Disneys best practices and key processes. 

Disney’s success stems from our company-wide best practices including leadership excellence, people management, quality service, brand loyalty and creativity and innovation, all of which are highlighted in Be Our Guest. This new version boasts fresh updates and stories that highlight the past decade of Disney customer service. 

Interested in perfecting the art of customer service in your organization? Copies of Be our Guest are currently available on Amazon.


Disney Institute is ready to help you apply strategic rigor to your customer experience efforts - call us at 321.939.4600 or complete our Contact Form

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