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Brand Loyalty

Multi-Day course begining 09 Nov 2014
Walt Disney World® Resort
Disney's Grand Floridian Resort & Spa WDW
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The Walt Disney Company is one of the most recognized and admired brands in the world. Across the globe, whether producing films, television shows, consumer products or vacation experiences, the Disney brand is trusted to provide a quality entertainment experience. Consumers everywhere know what to expect from Disney. It is this consistency of delivery that differentiates the Disney brand and creates enduring customer loyalty.

Course Benefits

For nearly a century, Disney has been building customer relationships that last while producing strong business results. This course identifies how The Walt Disney Company cultivates a powerful connection with customers by making a credible brand promise and then delivering on that promise over and over again. Throughout the course, you will explore Disney techniques used to develop an effective brand promise, design a brand experience that lives up to the promise, and ensure consistent delivery of the brand experience.

You will learn how to:

  • Identify the impact true customer loyalty has on business results and your reputation in the marketplace.
  • Develop a lasting brand promise that influences business decision-making at all levels.
  • Map the brand experience to identify critical brand strengths, as well as opportunities to close product or service gaps.
  • Assess opportunities to extend the brand into new products and services that attract new customers and create value for existing customers.
  • Translate the brand promise into action and maintain consistent delivery of the brand experience.
  • Recognize opportunities to continue innovating the brand experience in an effort to sustain a competitive advantage.
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Who Should Attend

Disney insights and illustrations are beneficial to anyone interested in building customer relationships and a competitive advantage by applying Disney brand loyalty principles and practices.


Course Details

Harnessing the Power of Deep Attachment

While customer loyalty is based on what people do, brand loyalty is based on how people feel. In this course, you will discover how the connection between a customer and a brand evolves from transaction, to interaction, to relationship, to a total brand experience.

Designing the Brand Experience

Designing the brand experience involves first clarifying who your customers are and articulating the promise you are making to them. You will discover the components of an effective brand promise and learn to recognize the small details that make a significant contribution to the brand experience.

Delivering the Brand Experience

A brand promise is rendered completely meaningless by a failure to invest sufficiently in its delivery. You will learn how to align people and processes for the consistent delivery, monitoring, and managing of a superior brand experience across all touch points.

Innovating the Brand Experience

A significant challenge in today’s marketplace is to deliver a consistent brand experience, while continuing to reinvent and grow the brand for the next generation of customers. You will learn techniques for understanding and addressing the changing nature of customer relationships and moving closer to a personalized brand experience.

Course Description

Pricing & Details

Disney's Approach to Brand Loyalty is available in either 1-Day or Multi-Day durations at the Disneyland Resort or in a Multi-Day duration at the Walt Disney World Resort.

For courses starting before Dec. 31, 2014
1 one-day course 2 one–day courses 3 one–day courses 4 one–day courses 5 one–day course
Standard Pricing $1,080 $2,100 $3,060 $4,080 n/a
Disney Institute Alumni and Guests
Students/Teachers
Non-profit employees
Military/Government employees
Disney Vacation Club members
$1,030 $2,000 $2,910 $3,880 n/a
Pre–paid Registration packs of 5-25+ for one organization To learn more, click here.

*All 1-day courses starting before Dec.31, 2014 can be booked consecutively at packaged rates.


For courses starting after Jan. 1, 2015
One-day course
Standard Pricing $1,250
Disney Institute Alumni and Guests
Students/Teachers
Non-profit employees
Military/Government employees
Disney Vacation Club members
$1,175


What's Included

  • One day (8 hours) of official Disney Institute training with one facilitator. Unless otherwise noted, all Disney Institute public courses are delivered in English.
  • Comprehensive reference materials.
  • Guided field experiences throughout Disneyland® Resort.
  • Meetings with working leaders and employees (Cast Members).
  • A participant list for future networking.
  • Both breakfast and lunch.
  • For items not included, such as accommodations, please see our Course FAQs
1-Day Course Pricing & Details

Multi-Day courses
Standard Pricing

$4,194 (for courses starting before Dec. 31, 2014)
$4,620 (for courses starting after Jan. 1, 2015)

Disney Institute Alumni and Guests
Students/Teachers
Non–profit employees
Military/Government employees
Disney Vacation Club members

$3,944 (for courses starting before Dec. 31, 2014)
$4,345 (for courses starting after Jan. 1, 2015)

Pre–paid Registration packs of 5-25+ for one organization To learn more, click here.

What's Included

  • 3½ days of official Disney Institute training with two facilitators — schedules vary by course and start as early as 2 p.m. on the first day and end as late as 5 p.m. on the final day. Please note your start and end times when you receive your course confirmation. Unless otherwise noted, all Disney Institute public courses are delivered in English.
  • Comprehensive reference materials.
  • Guided field experiences throughout Disneyland® Resort or the Walt Disney World® Resort.
  • Meetings with working leaders and employees (Cast Members).
  • A participant list for future networking.
  • A welcome dinner, daily breakfast and lunch buffet; and refreshments.
  • Three (3) one-day, one-park, after 4pm park entries.**
  • For items not included, such as accommodations, please see our Course FAQs
Multi-Day Course Pricing & Details

Now your organization can save when you pre–pay registration fees for multi-day Disney Institute professional development courses. Purchase 5 or more registrations in advance, and you can save on the non–discounted rate for any course in a multi-day duration.*

Prepaid registrations may be used for any multi-day Disney Institute professional development course held only at the Walt Disney World® Resort or Disneyland® Resort. They can be used up to 12 months from date of purchase, giving you a flexible training option that fits within the schedule and needs of your business and your employees.

For more details or to purchase, please call 321.939.4600

Pre-Paid Registration Packs
Course FAQ


Accredited by:

  • International Association for Continuing Education and Training (IACET)

  • American College of Healthcare Executives (ACHE)

  • National Association of State Boards of Accountancy (NASBA)
Get In Touch

Phone: 321.939.4600
(M-F 8:30 am – 6:00 pm ET)

Email: You can also reach us through our Contact Form.
(No solicitors)