Rope Drop

Posted on March 20, 2012 by Lauren Chalfont, Public Relations Coordinator, Disney Institute
At our World of Disney store in Downtown Disney, memorable moments are created every day when the store opens. Right before the opening, Cast Members and Guests gather near the front of the store to prepare for the daily “rope drop.” Cast Members clap and cheer in anticipation of the store’s opening while highlighting specific guests in the crowd to announce the official daily opening of World of Disney. This simple ceremony creates a daily connection between Cast Members and Guests.

The point, memorable moments don’t have to cost a fortune, or any money at all. By building excitement around “ordinary events” you will create memorable moments for your Guests and further the connection with your brand.



Posted in Brand Loyalty | Tagged World of Disney, Cast Members, Guests, Rope Drop, Downtown Disney

1 Responses to Rope Drop

  • Shawn says:
    on March 20, 2012

    My wife and I took our girls to DisneyWorld last month for the first time. On our last day, which happened to be at the Magic Kingdom, we were selected to be the First Family in the park! It included pictures on a very empty Main St. USA, meeting the Mayor and dancers, and getting to join Mickey and other characters on the terrace overlooking the park entrance in greeting guests into the park. What a memorable experience for us, and as you said, didn't cost a thing to do, but it made us feel very special!

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