Jeff Williford has held positions in every aspect of The Walt Disney Company since becoming a Cast Member 13 years ago as a part of the opening team at DisneyQuest, an indoor interactive theme park. From Operations, to Guest Relations, to Entertainment; Jeff has observed applications of brand loyalty throughout the company.

“As a Disney Cast Member I am a Brand Ambassador. We represent the brand in everything we do."

As a Disney Institute facilitator, Jeff has delivered programs, including Disney’s Approach to Brand Loyalty, around the world. From Cape Town, South Africa to New Delhi, India, across the United States and to groups of 1,000+ people, Jeff has provided organizations with time-tested best practices for strengthening brand loyalty based on the business insights of The Walt Disney Company.

Jeff believes in the value of brand loyalty, regardless of industry, because of its ability to create an emotional bond with the customer and, in turn, that customer’s willingness to recommend the brand to others.

Would you like to learn more about brand loyalty from Jeff?

Join us on Twitter tomorrow, Wednesday, December 5 at noon EST for an opportunity to ask questions and share your experiences around the topic of brand loyalty. Submit your questions in the comments below, on Twitter @DisneyInstitute or on Facebook.