As Christopher J. Nassetta, President and CEO, Hilton Worldwide puts it, "Its really about developing a culture and creating an environment where people feel like theyre part of something that is bigger than they are."

At Disney, we call that a common purpose. A simple statement on the surface; it represents what we stand for and why we exist. This statement defines the expectations of our Cast Members and goes like this: "We create happiness by providing the finest in entertainment for people of all ages, everywhere."

What is your organizations common purpose? What other ways are you able to provide inspiration to your staff?