Think of words you might associate with creativity? Words like color, discovery and imagination may come to mind. Now consider this word: structure.
It may seem like more of an antonym than a supporting characteristic.
The reality of time, money and talent is that they are limited. As such, structural systems can serve as a foundation for which an idea can be created and a catalyst to the evolution of the creative process.
Ask yourself several questions:
1. What are the processes in place for the the creation, development and execution of an idea? (Yes, you can plan to be creative!)Tell us your thoughts — When you know you have to develop a creative concept, how to you "plan" to be creative? What systems or processes support this plan?
2. Who is accountable for timelines, budget parameters, strategy alignment, etc.?
3. Am I managing the project in a way that will allow me to measure my results?