“Telling a story through setting means getting the details right.” - John Hench, Disney Imagineer
Imagine walking into your favorite store. As you drive to the front entrance you notice the landscaping and the signage out front. Walking inside you notice the cleanliness of the sidewalks. As you approach the double doors, is it obvious which to enter? Do I push or pull it open? Now you’re inside, is it clean and orderly?
Your setting will create an impression of your organization in the customer’s mind, it should also be used to assist the customer experience. Disney’s theme parks, for example, are based around one central hub to ease the navigational challenges Guests may experience in an unfamiliar environment.
Below are several distinct and unique settings. What does each say about the business? Which are you most drawn to and why?