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A Culture of Care

August 02, 2012 by Stacey DiNuzzo, Public Relations Manager, Disney Institute

Think of a time at work when you were made to feel special. Did your supervisor tell you that you were doing a great job? Did you receive a special “thank-you-for-being-you” gift from your manager? Were you publicly commended for your attention to detail on a project?

These kinds of things, though simple, can be more powerful than you might think and not only translate into happier employees, they yield better results for your business.

Disney principles and insights demonstrate that genuine care pertains to the intentional concern for the well-being of each person in your organization. It’s about paying serious attention to employees as human beings and as unique individuals. This kind of care should be built directly into your company culture—not as an extra benefit, but as a foundation.

At Disney, culture is facilitated at all levels. For example, when interns begin their first day at a new location, a gift is waiting for them in their office accompanied by a welcoming letter. Not only does this emphasize the value expressed by members of the team, it adds a level of comfort to unfamiliar surroundings. It’s a simple act of care, but helps to build a special relationship between the Cast Member and his or her leader.

How do you like to be cared for?

Think about your company culture. What are some ways that you care for your employees? What are some things you can do to improve on this?




Posted in Selection, Training, Engagement | Tagged Selection, Training & Engagement, Care, Culture | 0 Comments


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