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Storyboards: A Shift in Perspective

May 01, 2012 by Stephen O'Neil, Marketing Associate, Disney Institute

Storyboards originated at Disney Studios in the 1930’s and were, according to Walt Disney, invented by Animator, Webb Smith. As the story goes, Smith would draw sequential scenes for a new cartoon and pin them to the walls of his office instead of describing the plot with words. Walt, none too happy about the now blemished walls of his recently redecorated office, recognized the value in Smith’s design and ordered corkboards on which the sketches could be placed. Storyboarding soon became the standard for mapping out new cartoons and quickly translated into other areas of Walt’s business.

Today, Disney Imagineers constantly use this technique when designing a new show or attraction, and believe it or not, it can be applied to any step-by-step process involving your customer experience. The goal is to recreate the experience through the eyes of the customer, but that’s not to say that creativity should fall to the wayside. Use this opportunity to pin color swatches and photos, write out text, brainstorm thoughts and anything else that may be beneficial in improving customer interactions. The final product is a valuable insight into how an idea might, or might not, work.


Posted in Business Excellence | Tagged Collaborative Culture, Croo-Functional Collaboration, Customer Service techniques, Customer Experience Improvement, Creativity in Business, Storytelling Techniques | 0 Comments


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