Front line employees are crucial to the success of your business as they interact directly with consumers. An unhelpful and ineffective staff will ultimately damage your organization’s reputation and could result in loss of business.
What’s the best way to measure the success of your front-line employees? At Disney we use a wide variety of techniques that are applicable to any organization.
• In our theme parks we use peer-to-peer review on performance. Fellow Cast Members can evaluate each other and provide feedback on what they do well or could improve upon.
• Depending on the role, we use specific measurements, such as quality monitoring at our call centers.
• Our leaders closely watch and monitor Guest interaction and Cast Member attitudes.
What can you do to ensure and measure the success of your front line staff?