February 14, 2012 by Lauren Chalfont, Public Relations Coordinator, Disney Institute
In October 1999, as part of the Millennium Celebration, Disney Pin Trading was introduced at the Walt Disney World Resort. Originally the program was designed to last only a year, but guests expressed overwhelming interest in this part of the celebration and so pin trading still exists today.
What makes pin trading so popular? Besides the collectability factor of the pins themselves, pin trading offers our guests a unique chance to interact with Disney cast members. For the guest it can be that moment of finding the last pin to complete their collection. For the cast member, it’s knowing they helped a little princess find a pin of her most beloved character.
What high-quality connections can you form with your employees and customers?