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Creativity and Innovation

February 22, 2012 by Lauren Chalfont, Public Relations Coordinator, Disney Institute

Organizations often believe creativity exists merely for “creative people.” At Disney, we define creativity in a much different way. Here, we see creativity as the collective expression, analysis and implementation of new ideas -- ideas that can come from anyone, anywhere. That means that we as leaders have to have our eyes and ears open at all times, and really hear the ideas that come from our employees.

How do you define creativity and innovation in your organization? Do you listen to employees ideas?



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