Four Key Strategies for a Sustainable Competitive Advantage
Presented by David A. Shore, PhD, Associate Dean, Harvard University, School of Public Health and
Susan Pearsall, Program Consultant, Disney Institute

Long-term market success depends on the ability to capitalize on the intangible assets that differentiate you from the competition. In this program, Harvard research and theory meet the proven business strategies and tactics of The Walt Disney Company to show you how to tap into the hidden reserves of your organization.

The two-day experience reveals how the often overlooked value of your employees, reputation, social capital and change management can be transformed into an asset that creates a unique corporate identity, generates real value in relationships between your customers and other businesses, and leads to sweeping and enduring changes in your organizational culture.

Who Should Participate:

This program will be invaluable to managers, executives, and leaders across industries who want to be a change agent in their organizations and are interested in tapping into the strengths of these two powerful entities.  Participants from organizations in the healthcare industry will find this program very relevant.

Participants Will Be Able To:

• Build a trusted reputation and brand by leveraging intangible assets to create a competitive advantage.
• Foster trust among stakeholders
• Lead by example to improve behavior and increase productivity
• Understand why a leader’s vision for the future is critical to success
• Define and utilize customer demographics and psychographics to create a quality customer experience
• Create a supportive and caring culture with a focus on employee services and recognition
• Employ strategies to keep teams engaged and reaching new goals
• Generate increased customer loyalty
• Motivate action to ensure positive change

• Understand the value of activation in launching new initiatives and projects