Disney Institute Introduces New Learning Experiences That Explore Brand Loyalty

LAKE BUENA VISTA, Fla. (June 1, 2009) - Disney Institute has introduced new program content that takes participants inside one of the world’s most powerful and admired brands. An immersive study of Disney’s approach to brand loyalty, the new curriculum offers time-tested best practices for business professionals looking to create a service culture that drives repeat business and long-term success.

Participants discover how the creation of an effective brand is more than a marketing exercise. At Disney it’s rooted in the synergy derived from building relationships, repeat business and a sustainable competitive advantage. This synthesis of people, product and process has established Disney as a global brand leader.

The brand loyalty curriculum takes participants inside a diverse range of Disney businesses - from alliance development and consumer products to the company’s theme parks, resorts and cruise line. Each business offers compelling case studies and easily transferable ideas that can help organizations identify and capitalize on brand strengths, extend a brand into new communities, and forge strategic business alliances.

Disney is an unquestionable leader in creating brand loyalty. The company’s numerous awards and recognition include consistently being named to Fortune magazine’s annual list of the world’s most admired companies. In 2009 Disney took the number one rating in each of the magazine’s industry-survey categories, which included innovation, people management, use of corporate assets, long-term investment and global competitiveness.

"Harnessing the power of a brand is one of the most efficient and effective ways for companies to position themselves for long-term success, especially in a turbulent economy,” said Jeff James, vice president for Disney Institute. ”This new program content responds to the growing number of organizations who’ve asked how they can learn from and adapt strategies and business practices that continue to make Disney a preeminent brand around the world. And, aligning with our own brand, Disney Institute delivers this compelling new content as only Disney can.”

The new brand loyalty curriculum is appropriate for a broad range of individuals, including middle- to senior-level managers, individual contributors and executives. The program is ideal for leaders looking to:
• Engage and empower employees to create lasting customer relationships that drive repeat business and brand loyalty
• Develop new products and services that deliver superior value and align with the brand promise
• Forge new alliances that grow and enhance the brand and further organizational mission and objectives
• Effectively leverage the brand across an organization and throughout the communities that organization serves.

Learning about these topics and others, participants also dedicate time to analyzing their own organizations and adapting Disney strategies and practices to meet their needs.

The new brand loyalty content is the latest addition to the Disney Institute curriculum, which also includes studies of Disney’s approach to leadership excellence, people management, quality service and inspirational creativity. Content travels to organizations around the world in the form of customized programs and compelling workshops and presentations. Programs are also offered at Disney Destinations in the U.S., Europe and Asia, enabling participants to go behind the scenes and see firsthand how business theory drives operational excellence.

To learn more about professional development programs available through the Disney Institute, visit www.disneyinstitute.com or call (407) 566-1738.