Disney Institute Enhances Creativity Program with New Guest Speakers, Best
Practices, Content
Program Formats Include Keynote Presentations,
Half-Day Workshops and Multi-Day Experiences
LAKE BUENA VISTA, Fla. (Nov. 13, 2009) – Disney Institute has taken one of
its core programs, "Disney’s Approach to Inspiring Creativity," and
refreshed it with all-new content, new guest speakers and new behind-the-scenes
experiences designed to help organizations define their culture and keep
their businesses growing.
Disney’s Approach to Inspiring Creativity has been specifically tailored
to incorporate new best practices from across The Walt Disney Company. Focused
on strategies and tactics that have helped Disney maintain its creative and
innovative culture in good times and bad, the program can help other organizations
be equally successful.
"Creativity at Disney means much more than the ability to draw or develop
an ad campaign," said Jeff James, vice president, Disney Institute. "It’s
the basis for everything we do – from keeping Cast Members engaged and happy
in their jobs to providing the best possible Guest experience in our parks
and resorts."
Additions and enhancements to Disney’s Approach to Creativity include:
• New activities that explore the concepts of storytelling, idea-sharing,
and context creativity.
• Interactive exercises – derived from Walt Disney Imagineering creative
processes – that can be applied successfully in virtually any business setting.
• New guest speakers, case studies, and content from across The Walt
Disney Company. This gives the updated program the broadest range of content
in Disney Institute history.
"Walt and Roy Disney knew that their company’s success relied
on their ability as leaders to encourage innovative ideas and then support
the development of those ideas," James said. "Disney Institute
shows how that process has remained a cornerstone of our company and offers
ideas for implementing similar processes in other organizations – whether
it’s a large company or a new business with just a few employees."
Disney’s Approach to Inspiring Creativity is available at Walt Disney
World Resort in Lake Buena Vista, Fla., and Disneyland Resort in Anaheim,
Calif. Content can also travel to client locations around the world. Program
formats include 90-minute keynote presentations, half-day workshops, and
one- and multi-day experiences. For more information, visitwww.disneyinstitute.com/topics/inspiring_creativity.
About Disney Institute
Disney Institute was created to showcase "the business behind the magic"
– proven Disney business practices that are easily adaptable to other organizations.
One of the most recognized names in professional development, Disney Institute
travels the world offering engaging seminars, workshops and presentations
and fully customized programming. Immersive learning experiences are also
offered at Disney Destinations in the U.S., Europe and Asia, enabling participants
to go behind the scenes and see firsthand how business theory drives operational
excellence. The Disney Institute client roster includes Fortune 100 companies
as well as a wide range of small businesses, non-profits and government agencies.
To learn more about professional development programs available through the
Disney Institute visit www.disneyinstitute.com or follow at www.twitter.com/disneyinstitute.